Many architectural job adverts are often mistaken for exhaustive job descriptions or read like a transactional shopping list. But here’s the thing: applicants are seeking a better opportunity than their current one. If your advert doesn’t highlight what’s in it for them, you're missing the crucial hook. Let’s explore 10 essential tips to create a job advert that not only captures attention but draws in the best in the industry.

10 Tips to Craft the Perfect Job Advert

1. Include the Salary: Transparency is key. Listing the salary attracts the right candidates and sets clear expectations. Not only is this one of the first thing applicants look at, but it’s also about valuing the role accurately and saving time for both parties.

2. Company Overview: Share your company’s background, mission, specialisms and what sets you apart. What are your goals for the future? Remember, most architectural websites are geared towards attracting clients, your job advert should appeal to potential team members.

3. Culture Insight: Describe your work environment. Are you a vibrant start-up offering fast-track growth, or a corporate setting with excellent mentoring and training opportunities? Let candidates know what to expect.

4. Clear Role Overview: Provide a clear, broad view of the role. Who will they report to? What’s the core purpose and value of this position? What projects will they be involved with? Are there any distinct tasks involved? Keep it clear, concise and compelling - not a full job description.

5. Essential Requirements Only: Stick to 5-8 essential bullet points - what are the must haves needed for success in this role? If a candidate feels confident to apply based on your role overview and responsibilities, they likely have the skills needed to perform well.

6. Highlight Benefits & Flexibility: Showcase your employer value proposition. From financial incentives to socials and career advancement opportunities, highlight what makes your practice an attractive place to work. Clearly state your stance on hybrid or remote work. People care about flexibility, so be upfront to manage expectations and save time for everyone involved.

7. Diversity & Inclusion: If you’re committed to diversity, express it genuinely. Avoid generic statements - share how your practice fosters inclusivity and equity in real, actionable ways.

8. Formatting: Utilise clear headings, bullet points, and brief paragraphs in your job advert for readability. A well-structured layout with sections like 'Role Overview' and 'Key Responsibilities' ensures crucial information is easily digestible and stands out.

9. Language: The language of your advert should mirror your studio’s culture, using clear and engaging terms that resonate with your ethos to attract candidates who would be a good cultural fit. Avoid jargon and overly technical language; opt for simplicity and inclusivity. Incorporate relevant architectural keywords like 'sustainable design' or 'Revit proficient' naturally into the text. This balance of clear, natural language and SEO-friendly terms enhances online discoverability while keeping the advert approachable and engaging.

10. Publish Widely: Post your advert on your website, job boards, and social media. Encourage your team to share it too – networks matter!

Example Good-Practice Job Advert

Here’s an example to get you started on writing you next job advert - remember it - tweak it as you like to align with your own style but ensure to include the main points discussed!

Remember, a job advert isn't just a description; it's an invitation to be part of your story. Craft it well, ensure it's clear, engaging and infromative - and you'll see the right candidates come knocking on your door!

Good Luck!

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